Fire The Guy Running That Account
How Seal Beach got Agency Buy-In with their unique brand of transparency and engagement.
As social media becomes one of law enforcement’s most powerful tools for transparency, connection, and recruitment, success depends on more than just good content — it requires internal buy-in. This presentation explores how Seal Beach got agency buy-in with its unique brand of transparency and engagement. These strategies helped build support across all levels of the organization, from command staff to frontline personnel.
Attendees will learn how to:
- Communicate the value and purpose of social media to internal stakeholders.
- Address common concerns about risk, image, and time investment.
- Build trust through transparency and storytelling.
- Turn skeptics into advocates by showing real-world impact.
Whether you’re starting from scratch or growing an established program, this session offers practical ways to strengthen organizational confidence and make social media a shared, supported effort.
Jordan Mirakian
Jordan Mirakian is veteran police officer with over 25 years of service.
Known for his sharp wit and innovative communication style, Jordan redefined law enforcement messaging as the creative force behind the Seal Beach Police Department’s acclaimed social media presence.
Jordan is a dedicated advocate for officer wellness, volunteering with The Resiliency Project to support mental health. He’s overcome wrongful termination and a severe motorcycle crash, returning to duty and even playing semi-pro football. His work has been featured on Pink Collar Crimes, American Greed, top podcasts, and in Police1 Magazine, and he’s taught Strategic Communication to law enforcement leaders nationwide.
With degrees in Criminal Justice (B.A.) and Public Administration (M.A.), Jordan continues to lead and innovate as a Watch Commander, Traffic Sergeant, and Peer Support Team supervisor at Seal Beach PD and he is an instructor with TOC Public Relations.
