Digital Recruiting for Public Safety: Turning Online Presence into Personnel
This session dives into how public safety agencies can harness the power of digital platforms to attract, engage, and recruit top-tier candidates. Participants will learn how to integrate social media, websites, and media content into a cohesive recruiting strategy that resonates with today’s digital-first audience. This course will provide actionable tools and examples that agencies can apply immediately to boost their recruitment results.
Topics Covered:
- Building a digital recruiting strategy tailored for law enforcement, fire, and public safety
- Using social media to showcase department culture, community engagement, and opportunities
- Creating effective recruitment videos and photography that convert interest into applications
- Optimizing your website for recruitment
- Paid advertising and targeting strategies to reach the right candidates
- Measuring success through analytics and engagement insights
- Common pitfalls in digital recruiting and how to avoid them
- Real-world examples and campaign breakdowns from successful agencies
Tamrin Olden
With over 22 years of experience in government communications, Tamrin Olden specializes in public safety public relations, media strategy, and community engagement. Before founding TOC Public Relations, she spent 16 years with the City of Chino and the Chino Police Department, where she managed media relations, social media, and community outreach as the Public Safety Community Relations Manager. For the past nine years, Tamrin has led TOC PR in training and supporting thousands of public safety and government professionals nationwide, helping agencies strengthen trust, transparency, and recruitment through strategic communication. She holds a bachelor’s degree in Psychology with a minor in Criminal Justice.
